Every day, when you go shopping, you pay the price indicated on the product labels, but what you pay at the supermarket checkout does not cover the true cost of your food.
Behind the price tags are hidden costs that are far more significant, and which go unnoticed. These hidden costs are the negative impacts of our industrial and globalized production model on our health, on the environment, on the people who grow our food and on animals.
It’s a deceptive system, driven by the quest for maximum profit and the pursuit of short-term gains, which adds up to a heavy price for society as a whole.
The true price of
